Being in debt means I can't buy any new players or employ any new staff, which means I can't improve my team. I have plenty of good players who are not maxed out on any skills that could no doubt benefit from better quality coaches.
I've tried selling players to make some money but I never get any bids. Perhaps I'm overpricing, I dunno. Whatever.
I've taken a look at the financial history of the club and notice that in season 6, my first season in the premiership, my ticket sales were 4,262,470. Last season though, season 9, they were down to 2,811,180. Quite a difference. As my club rating has gone down, demand for tickets has dropped off. I've reduced my ticket prices down to around 23 from 29 or 30 from season 6. I must say I don't think I should need to reduce ticket prices below 20 to sell out. I am in the premiership after all. I look at other clubs and see ticket prices in the 40's.
Anyway, here's a screenshot of my financial history:

Disturbing huh?
I'm gonna try and get my ticket price up. After spending a lot of last season renegotiating contracts, I don't need to worry about any of those this season.
Thoughts?